Marketing Youtube video Essay Example | Topics and Well Written Essays - 250 words

Marketing Youtube video - Essay Example This is a good advertisement. One on hand it gives a good display of product features and on the other hand provides a hilarious backdrop of three office executives. The linkage of the backdrop with real life events would induce repeat viewing. This is an example of an excellent advertisement. The innovative backdrop would induce repeat viewership, the advertisement shows a husband and wife fighting for the car devoid of the consequences, which is likely to make the product attractive and would enhance the positioning of the brand. An excellent advertisement with an innovative backdrop which effectively correlates with the tagline of the product ‘extremely strong’ as it shows a mouse doing something impossible after consuming a piece of cheese. The innovative backdrop would induce repeat viewership. Extremely innovative advertisement which communicates the product features in an innovative manner which would induce repeat viewership. The character portrayed in the advertisement effectively correlates with the product features which are likely to generate a good impact on the customers. This is an average advertisement that on one hand effectively promotes the product features but lacks in the aspect of inducing repeat viewership as the backdrop appears to be lengthy and somewhat uninteresting in

Atokawa Advantage Management Essay Example | Topics and Well Written Essays - 3000 words - 1

Atokawa Advantage Management - Essay Example While a substantial part of the reporting and operational requirements of Atokowa is currently being addressed by the system, the strain of expansion would only exacerbate the situation. If the expansion initiative of Custom Print and the Online Ordering strategy is suspended the growth of Atokowa will be stunted and its spiral decline will commence because the current difficulties in the system will only feed on itself. The initiatives of George Hargreaves and Hayley Atokowa will diversify the revenue stream of Atokowa and at the same time expand the market while widening the client demography of Atokowa. However, implementing it at this time will only triple if not double the operational problems of Atokowa implementing it after the completion of an Enterprise Resource Planning Solution roll-out would be ideal if not the best. ... Under the leadership of Jonathan, Atokowa has expanded to several stores all around Australia catering mostly to individual and business customers in and around the locality where Atokowa stores are at. This paper would present the analysis of the operation of Atokowa to determine challenge areas, improvement areas, and growth areas. The purpose of the analysis is to recommend solutions that will enable Atokowa to resolve its current issues if there are any and respond to the demands of the ever-changing market landscape in the stationary and office supply retail industry. This report shall first present the result of the analysis conducted on the operation of Atokowa that will define in detail the analysis of focus areas. After the analysis of the focus areas, an assessment of the focus area shall be concluded for purposes of recommending possible solutions to the challenges posed in the focus area. Due to constraints, this paper shall only present the observations in the analysis and not the process in which the analysis was conducted and the observation was arrived at. In summary, the analysis in the operation of the focus areas shall be provided in seriatim as it was presented in the report. The conclusion or assessment shall follow afterward then the recommendations that should be undertaken by the management of Atokowa to resolve its current challenges. Please note that this paper shall only focus on the technological solutions to resolve the operational and management challenges of Atokowa. Analysis of Current Systems and Operations The following focus areas were highlighted in the analysis of the business case of Atokowa.